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The most common website mistakes (and how to fix them)
When it comes to a retailer’s website, there are thousands of things to measure and test, tweak and retest, so when it comes to site design and usability, a little expert advice is a good thing. That’s...
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A snapshot of e-commerce in Europe
With more than 16,000 retail companies located in Barcelona, it was the perfect destination for this month’s annual Global E-commerce Summit. The event was hosted by our partners from BBP Media, a...
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The most common website mistakes (and how to fix them) — Part 2
Today we’re back with more site design and usability insights from our panel of experts. At our upcoming Online Merchandising Workshop, attendees can sign up to meet one-on-one with one of these six...
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Is your email marketing strategy ready for Hollywood?
What do you do when you find out that one of your products will play a starring role in a James Bond movie? WWRD email example An iconic vintage Royal Doulton figurine appeared in the James Bond...
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Creating demand before the product hits the shelves
Now more than ever, customers rule retail. And they’re constantly chattering on social media about what they like and don’t like. While listening to them is essential, the conversation often happens...
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Shop.org Annual Summit to host Ray Greenly Scholarship recipients, inaugural...
Ray M. Greenly In case you haven’t heard the news, the Ray M. Greenly Scholarship fund recently awarded $195,000 in scholarships to 26 deserving college students from across the country seeking degrees...
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Talking with…OfficeMax Vice President for Multichannel and E-commerce...
With more than 900 stores in the United States and Mexico, approximately 29,000 employees and Fortune 500 status, OfficeMax is a retail powerhouse. And as a retailer with both online operations and a...
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Five marketing takeaways from SORO 2013: Marketing and merchandising
It’s no secret how smartphones and tablets have revolutionized the retailer-customer relationship. But investment strategies and methods online retailers use to connect their brands with shoppers – and...
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At only one year young, Poppin makes waves in multichannel retail
Kevin Ranford, Chief Marketing Officer, Poppin Where do brands like J.Crew, Fab, Chanel, Bravo, Google, Kate Spade, Target, Apple, Pandora and LinkedIn shop when they’re looking to set the right work...
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Five merchandising experiences challenging the status quo
Who are the key influencers in user experience, customer engagement, site design and conversion? As merchandising leaders gather this week for Shop.org’s Merchandising Workshop, I’d like to share five...
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Coach.com’s rules for content
For millions, it’s easy to love Coach. The brand’s style is clean, classic, and functional, with just a touch of whimsy. But Coach is more than just handbags, and it wants to mean more than just...
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Targeting the online back-to-school shopper
It may only be the middle of July, but back-to-school shopping is on retailers’ minds. Parents with children in grades K-12 are expected to spend $26.7 billion this year, but that’s down from 2012 as...
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At the National Geographic Store, careful testing has made a big impact
No matter how much you have worked to optimize your website, your work is never done. Why? Because seasons change. Campaigns change. Products change. That was the lesson from National Geographic Store...
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What’s important to online back-to-college shoppers in 2013?
As retailers know, back-to-college shopping is already well underway. Upcoming freshmen started talking weeks ago via social media about classes, supplies and gear, housing and more, but this is the...
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Shop.org Think Tank: Retailers must rise to the smartphone challenge
As more consumers switch from standard cell phones to smartphones and also adopt a multitude of tablet devices, retailers no longer need to be convinced that it’s worthwhile to invest time and...
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It’s a mobile search world
Mobile site design, mobile apps, mobile payments. Retailers and brands have a lot to optimize for the vast and growing number of mobile users. But one topic that may not get enough attention in the...
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How Patagonia.com reflects the company’s ‘uncommon culture’
For merchandisers and marketers, data, numbers, metrics and, ultimately, revenue is what drives everything. The variables you can test are endless, and it’s easy to get lost and focus only on numbers....
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Five ways online retailers are preparing for Holiday 2013
Shop.org recently asked retailers how early they start planning their online holiday season. Half of the respondents said they’ve been preparing for the holidays since April or May. This is one...
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Back-to-school update: Half have completed online shopping
Two weeks before Labor Day is a great time for NRF and Shop.org’s annual back-to-school update. Prosper Insights & Analytics surveyed families in early August to find out how far along they were in...
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Talking with…mobile retailing expert and Eight by Eight CEO Amy Africa
Albert Einstein said that anyone who has never made a mistake has never tried anything new. Not a problem for Amy Africa, CEO of Eight by Eight and a featured speaker at our upcoming Mobile Boot Camp...
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