It’s no secret how smartphones and tablets have revolutionized the retailer-customer relationship. But investment strategies and methods online retailers use to connect their brands with shoppers – and the ways these tactics change each year – are always big news.
Shop.org’s new “The State of Retailing Online 2013: Marketing and Merchandising” study, developed with Forrester Research, follows the broader SORO study of “Key Metrics and Initiatives” released earlier this year....