It may only be the middle of July, but back-to-school shopping is on retailers’ minds. Parents with children in grades K-12 are expected to spend $26.7 billion this year, but that’s down from 2012 as consumers say that economic pressures continue to be important factors in purchasing decisions. In NRF’s initial survey about back to school shopping sentiments conducted by Prosper Insights & Analytics, parents noted that they’ll be looking for coupons and store-brand products to...
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