For millions, it’s easy to love Coach. The brand’s style is clean, classic, and functional, with just a touch of whimsy. But Coach is more than just handbags, and it wants to mean more than just handbags to its customers. With around 4 million visitors a month, Coach.com is a gateway to the brand and an essential part of not only its image, but also its customer experience. So it’s essential that the site is engaging, tells the bigger brand story and, of course, sells merchandise. During...
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Coach.com’s rules for content
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