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Retailers’ top online merchandising priorities for 2013
Those of us fortunate enough to attend the Shop.org Merchandising Workshop got a good dose of what’s hot in online merchandising: imagery, redesign, responsive design, and more. As the recent “State of...
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Talking with…Walgreen’s President of E-commerce Sona Chawla
Bold, innovative and agile. Sona Chawla uses those words to describe the culture at Walgreens. And her description is spot on. Chawla oversees a team in charge of all digital properties for Walgreens –...
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Talking with…The Land of Nod Managing Director Michelle Kohanzo
There is something delightfully different about The Land of Nod. From the hand-selected, curated product selection to creative, story-telling blog posts, this Chicago-based retailer is one of my...
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Seamless omnichannel experiences start with better internal communication
Today, improving the customer experience is top-of-mind for retailers. But sometimes the complexity of a company’s internal processes make it hard to deliver a seamless customer experience across all...
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How digital coupons influence shopping behavior
This summer, 54 percent of online back-to-school shoppers cited coupons as the leading factor that influenced them to shop at a particular store. The latest Shop.org Snapshot report “Consumer Use of...
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Study: Mobile commerce continues to build momentum
Earlier this year, comScore found that over half of all U.S. Internet users (142 million) owned a smartphone, and another 69 million owned a tablet. The increase correlates well with the time consumers...
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Netshoes builds a mobile commerce empire in Brazil
Mobile adoption rates are on the rise everywhere, but despite infrastructure challenges, it’s truly exploding in Brazil. Netshoes, an online sporting goods retailer, is leading the charge in m-commerce...
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Ten don’t-miss tweets from the #shoporg13 Student Program
If you’ve been following the Shop.org Summit on Twitter, you might have noticed some new participants in the #shoporg13 space. This year, the NRF Foundation – tasked with shaping retail’s future – put...
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How Tory Burch builds passionate customers
Nearly 10 years old, Tory Burch has become the darling of the digital retail community. With 100 stores globally and e-commerce sites all over the world, the brand skyrocketed to success in a short...
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Berger to retailers: “What’s your peanut butter?”
The most interesting, forward-thinking brands are just beginning to harness the power of using social media and online storytelling. Which is why Jonah Berger’s keynote at Shop.org’s Annual Summit may...
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Online holiday expectations setting the bar high again in 2013
The fourth quarter is now upon us, and all retailers are focused on the holiday season. The U.S. economy has remained tenuous so far this year, and lingering uncertainty in Washington isn’t helping...
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Walgreens creates a digital retail experience for everyone, everywhere
Not everyone thinks of a brick-and-mortar drugstore chain like Walgreens as a digital retail pioneer. But the company’s thoughtful, deliberate approach to innovation places it at the forefront of...
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Retargeting 101 for retailers
When an ad for the pair of shoes you were looking at yesterday shows up on your Facebook page today, you just might reconsider buying them. So while retailers have many new tools to entice customers,...
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Holiday gift guides: Five ways to maximize its potential
Shop.org asked consumers last year which services were most important for their holiday purchases, “gift idea center” ranked a 3 out of 5. Millennials were the one group to rank it higher (3.4), while...
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Why omnichannel success is driven from within
Taking a traditional brick-and-mortar retail company – or a small-box retailer with a large catalog focus – into the omnichannel arena is no easy hill to climb. But in today’s rapidly changing retail...
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Gift cards: Making the most of the gift that keeps on giving
One-fifth of retailers we surveyed this summer noted that they were investing “significantly” in online gift card purchase and redemption this year. These investments have not gone unnoticed: last...
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Shop.org Annual Summit Recap: 4 takeaways for 2013
Shop.org’s Annual Summit attracted 5,200 attendees—from the newest online-only retailers to 100-year-old brick-and-mortar brands—to learn about and shape the retail industry’s future. Our team has...
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Change management is key to implementing dynamic pricing strategies
As anyone who’s ever managed a digital project knows, you’re never just designing a website, developing a mobile app, or implementing a dynamic pricing system. You’re managing change and transforming...
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Shop.org’s eHoliday results: Top takeaways in 2013
The 2013 eHoliday results are in and we’re excited to share insights from retailers and consumers about the upcoming holiday season. Much like last year, more than half of U.S. consumers who are...
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A look inside tech talent at Nordstrom’s Innovation Lab
Labs are where the cutting-edge kids work these days…but I’m not talking biology labs. I’m talking retail. At Shop.org’s 2013 Annual Summit, attendees got to experience a peek-behind-the-curtain into...
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