Kevin Ranford, Chief Marketing Officer, Poppin
Where do brands like J.Crew, Fab, Chanel, Bravo, Google, Kate Spade, Target, Apple, Pandora and LinkedIn shop when they’re looking to set the right work style for their company culture? They turn to new “work style” retailer, Poppin. In Tuesday’s opening keynote at Shop.org’s Online Merchandising Workshop, Kevin Ranford, chief marketing officer for Poppin, shared one year of e-commerce lessons learned by the company that...