What do you do when you find out that one of your products will play a starring role in a James Bond movie?
WWRD email example
An iconic vintage Royal Doulton figurine appeared in the James Bond Skyfall movie, and WWRD (a manufacturer whose brands include Waterford and Wedgwood in addition to Royal Doulton) celebrated by producing a special edition replica of Jack the bulldog. The first shipment sold out in just a few days.
An out-of-stock message is the last thing an eager customer wants to...