Mobile site design, mobile apps, mobile payments. Retailers and brands have a lot to optimize for the vast and growing number of mobile users. But one topic that may not get enough attention in the mobile landscape is mobile search.
The impact of mobile-centric consumer behavior on the more than $20 billion search marketing business cannot be understated. Between 25 to 30 percent of all Internet search traffic will come from mobile devices by the end of 2013, indicating a fundamental evolution...