As retailers know, back-to-college shopping is already well underway. Upcoming freshmen started talking weeks ago via social media about classes, supplies and gear, housing and more, but this is the point when they get moving on their shopping lists.
According to NRF and Shop.org’s survey conducted by Prosper Insights & Analytics, over one-third said they started shopping two months before the start of school, while another third will get started in the month before school starts Slightly...