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Retargeting 101 for retailers

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Shop.org Annual Summit 2013
When an ad for the pair of shoes you were looking at yesterday shows up on your Facebook page today, you just might reconsider buying them. So while retailers have many new tools to entice customers, retargeting, or the process of focusing advertising on prospects that have already shown interest in your products, is an attractive opportunity.

Speaking last week at the Shop.org Annual Summit, Hafez Adel, senior director of marketing at ReTargeter and Lauren Vaccarello, vice president of...

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