Not everyone thinks of a brick-and-mortar drugstore chain like Walgreens as a digital retail pioneer. But the company’s thoughtful, deliberate approach to innovation places it at the forefront of omnichannel retailing, and earned Walgreens President and CEO Greg Wasson a spot on Shop.org’s Annual Summit keynote stage.
Each week, 45 million shoppers visit a Walgreens store, and 14 million visit Walgreens online or on mobile. The high number of store visits makes sense, considering that 75...