Taking a traditional brick-and-mortar retail company – or a small-box retailer with a large catalog focus – into the omnichannel arena is no easy hill to climb. But in today’s rapidly changing retail environment, it’s an expectation that must be met.
In a breakout session at Shop.org’s Annual Summit, Jeff McCall, head of strategy and consulting services at eBay Enterprises, led a discussion on the challenges and successes of this issue with Rolf Schultz, vice president of e-commerce...