Those of us fortunate enough to attend the Shop.org Merchandising Workshop got a good dose of what’s hot in online merchandising: imagery, redesign, responsive design, and more. As the recent “State of Retailing Online 2013: Marketing and Merchandising” study further underscored, retailers are laser-focused on enhancing the customer experience. Here are the top merchandising initiatives according to this year’s study:
Honing the product detail page. Nearly three-quarters (72 percent)...