One-fifth of retailers we surveyed this summer noted that they were investing “significantly” in online gift card purchase and redemption this year. These investments have not gone unnoticed: last week, RSR and CashStar found that 69 out of 99 retailers they studied now offer online gift cards, up from 59 in 2011. RSR and CashStar also named brands such as Home Depot, Sephora and Starbucks as the retailers that offer the best online gift card programs.
Continued improvements in online gift...