This summer, 54 percent of online back-to-school shoppers cited coupons as the leading factor that influenced them to shop at a particular store. The latest Shop.org Snapshot report “Consumer Use of Digital Coupons” examines the new frontier in coupons: digital and mobile.
eMarketer projects that about half of U.S. Internet users will have redeemed a digital coupon by the end of this year. The exciting news: 48 percent of those are mobile coupon users, up from 39 percent last year, and more...