Retailers and consumers are geared up for the first of several big holiday shopping weeks. According the latest research conducted by Prosper Insights and Analytics for NRF, 140 million U.S. consumers plan shop over Thanksgiving and Black Friday weekend. For retailers, there are a few trends going into this key period:
The word will go out early. Over half of retailers surveyed plan to get the word out about holiday weekend specials at least five or six days in advance – if not earlier – via...