Half the retailers Shop.org surveyed this summer told us that they started planning the upcoming holiday shopping season as early as April or May. After months of preparations, retailers are doing final reviews and tests to ensure that all systems are ready for the holiday rush. One of the most intriguing areas on the digital side is paid search campaigns. I spoke with RKG Executive Vice President of Marketing Science and Strategy Ryan Gibson for his advice to retailers as they put the...
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Talking holiday paid search strategies with RKG’s Ryan Gibson
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