Anyone who spent time at this year’s Shop.org Annual Summit came away with a plethora of ideas, best practices, advice and lessons about modern retail – and mobile was at the top of the list. Since mobile retailing really got off the ground just three years ago, it’s still an area filled with questions for retailers: When should responsive design be used? Are consumers more likely to use a mobile-optimized website or an app? Is showrooming a threat or an opportunity? And where do mobile...
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In mobile retailing, one size does not fit all
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