In 2011 Daniella Yacobovsky and her business partner opened BaubleBar, an online retailer specializing in women’s jewelry and accessories, to fill a void in the women’s jewelry and accessories space. And like other young companies that start with social already built into their DNA, it’s already developed an enviable base of vocal and engaged fans throughout the social sphere.
Together with Resource’s Social Media Strategy Associate Director Amanda Williams, Yacobovsky shared some keys...