There’s plenty of talk about big data, but while “big data” might be a buzzword, what it comes down to for most retailers is how to create personalized experiences for consumers. How can you harness the information and technology to create an experience that delights your customer?
Retail’s BIG Show tackled this hot topic with the help of four professionals who work with consumer data in different ways: Bryon Colby, senior vice president, digital commerce, Cornerstone Brands; ...