Gilt iPhone app (image via App Store on iTunes)
By now, we’re familiar with research that suggests consumers are frequently using mobile devices to research products and find store information. But many retailers find it difficult to close the sale on mobile. What’s preventing browsers from turning into buyers?
At Retail’s BIG Show, a panel of retailers shared their experiences with making it easier for shoppers to buy on mobile devices. While their tactics varied, they all agreed: It...