From same-day fulfillment to sites that are optimized for mobile shopping, the influence of e-commerce and m-commerce is undeniable. But what many consumers don’t see is how different point-of-sale systems in the store, on desktops and on mobile devices act on the back-end. This innovation of retail technology has changed the industry for the better – but often at the cost of displaying an inconsistent customer experience across these channels.
Retail IT teams around the world are...