Social media has made the world more connected, and retailers have leveraged these platforms to brand themselves and attract consumers across the globe. While many retailers already have a presence on Facebook and Twitter, 2013 was all about curation, video and instantaneous engagement. And there are some new – or elevated – contenders in the world of micro-messaging and social engagement.
What was new?
- Pinterest goes promoted. It’s been a quick evolution for the photo-sharing...