Since the term was coined in 2007, Green Monday has become one of the busiest days of the holiday season. It’s been adopted by others as a key measurement of online sales, and some retailers are using the second Monday of December as another opportunity to offer holiday bargains.
In 2012, comScore found that Green Monday ranked third among all days in the online holiday shopping season, raking in $1.275 billion, a jump of 13 percent over the same day in 2011 and not far behind $1.465 billion on...