If social, mobile and/or marketing aren’t among the most important areas of focus for you this year – well, I’ll eat my (proverbial) hat.
We all need to know more about how each of these key areas is evolving – even intersecting with one another now. To that end, we’re launching the first of two 2011 State of Retailing Online (SORO) surveys today (conducted in partnership with Forrester Research), focusing primarily on these three areas.
Specifically, we’ll be asking you: How are retailers allocating their marketing dollars this year versus last? What’s the latest on paid search – and what about paid search for mobile devices? Which social media strategies and tactics are retailers pursuing, how effective are those – and how do retailers measure them in the first place? What is Facebook really delivering to retailers at this point (and what about that whole “will Facebook replace email” discussion)? How are retailers approaching mobile and tablet strategies this year – and what do those investments look like?
Like last year, SORO will dive into the nitty gritty info you need to excel this year and in the near future – but you have to participate to make this happen. The more retailers who participate, the more likely we can report back results segmented by category, web revenue size and company type.
Want to get involved in this research? Retailers, watch for your survey participation email this week. If you don’t receive that by the end of this week, please contact me. The deadline to participate in the research is end of day Monday, March 7, 2011.