PSFK Founder and President Piers Fawkes
It doesn’t matter if you’re a small e-commerce startup or an established omnichannel giant: Success in 2014 requires an obsession with creating unique shopping experiences.
At Retail’s BIG Show, Piers Fawkes and Scott Lachut from PSFK outlined the key takeaways from their Future of Retail 2014 report. They used technical terms like “data-driven commerce platforms” and “networked purchase path” to describe the trends they’re seeing. But...